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A dead popstar just out-earned Rihanna and Shah Rukh Khan—combined. In 2024, while living celebrities are chasing fame and brand deals, Michael Jackson’s estate quietly pulled off a jaw-dropping $600 million deal. That’s not album sales or a comeback tour—he’s not even alive. So how is this possible?
The biggest reason for this massive income in 2023 is a record-breaking music rights deal between Sony and Michael Jackson’s estate. According to Axios, Sony bought 50% of his music catalog—the rights to some of the most iconic songs ever—for around $600 million. That means the total value of the catalog is over $1.2 billion. No other artist, living or dead, has inked a deal like that in recent memory.
This deal alone was so big that it made him the highest-paid celebrity of the year, beating everyone else, even those who are still performing and acting today.
Surprisingly, when Michael Jackson passed away in 2009, he was in deep financial trouble. Court records revealed he was more than $500 million in debt, as reported by Page Six. But his estate, managed by a smart team, turned everything around. They cleared the debts and turned his brand into a billion-dollar empire.
To understand how big the billionaire empire is, let’s compare him to other top stars. According to multiple reports:
Michael Jackson was not just a singer. He was a global phenomenon. His songs, style, dance moves, and image became part of world culture. And now, his brand lives on in Broadway shows, Las Vegas residencies, TV specials, and merchandise sold globally. Every time someone plays Billie Jean or watches a Thriller video, money flows into the estate.
His team turned his fame into a business, and that business is booming—years after his death.
Michael Jackson’s case shows that legacies can be monetized in powerful ways—even after death. When managed wisely, they don’t just survive, they thrive.