In a ground-breaking episode of Shark Tank India Season 3, a revolutionary startup caught the attention of the investor panel with an eco-friendly and innovative product. Gud Gum, an Indian company, claims to have created the world’s first 100% biodegradable and vegan chewing gum, addressing the environmental concerns associated with traditional gum production.
The founders (Mayank B. Nagori and his brother Bhuvan Nagori) of Gud Gum have apparently pitched their unique product on Shark Tank India, highlighting the environmental hazards posed by regular chewing gums.
The revelation by the due that conventional gums often contain a synthetic gum base, equivalent to low-quality plastic used in tires and glue, shocked the investors and viewers alike. According to New Food Magazine, a staggering 374 billion pieces of gum are chewed globally each year, contributing to approximately 100,000 tonnes of plastic pollution annually.
The Bangalore-based Gud Gum, however, aims to combat this issue by offering a completely plant-based and vegan alternative. The founders emphasize the importance of using biodegradable materials to prevent microplastics from contaminating oceans and entering the food chain through marine life consumption.
Since its launch in 2022, Gud Gum, created by Mayank B Nagori and his brother Bhuvan, has sold over 500,000 pieces of gum. Remarkably, they proudly share that this achievement has also led to saving 700 kilograms of gum plastic from harming our planet.
What sets Gud Gum apart is not just its eco-friendly approach but also its commitment to providing a healthier option. The gum is allergen-free, excluding ingredients like nuts, soy, wheat (gluten), and eggs, making it suitable for a wide range of consumers, including children.
Unlike traditional gums that rely on artificial sweeteners and flavors, Gud Gum boasts a natural flavor profile. The founders describe their flavors – lemon, raspberry, strawberry, and mint charcoal – as not only strong and long-lasting but also free from synthetic additives. The texture of Gud Gum is praised as superior to regular chewing gums, attributed to its unique formulation using the sap of a special tree.
The company takes pride in using only natural colors, flavors, and ingredients, making Gud Gum a one-of-a-kind product in the chewing gum market. The natural flavors are derived from high-quality fruits or spices, ensuring a genuine and enjoyable chewing experience. Furthermore, the absence of artificial components allows Gud Gum to claim a 100% sugar-free status, appealing to health-conscious consumers.
An interesting question that arises with any chewing gum is whether it can be used to blow bubbles. Gud Gum addresses this curiosity by affirming that bubble-blowing is indeed possible. The trick, as suggested by the founders, is to pop 2-3 chewing gums into your mouth before attempting to blow a bubble – the more, the merrier.
Consumers eager to try this innovative and planet-friendly chewing gum can conveniently purchase Gud Gum from various platforms, including Flipkart and Amazon. The company’s official website also offers the product, with prices starting at Rs 99. For those looking for a variety, Gud Gum provides package deals priced at Rs 999 and above. Apart from the original flavors, the company also offers spiced variants, catering to diverse taste preferences.
Gud Gum has not only made a significant impact on Shark Tank India but also stands as a testament to the growing demand for sustainable and eco-friendly products. With their 100% plastic-free chewing gum, Gud Gum is carving a niche in the market while contributing to a cleaner and healthier planet.
Impressed by the Gud Gum’s initiative, Shark Aman Gupta (Boat Founder), Ritesh Agarwal (Founder of OYO), Vineeta Singh (Founder of Sugar Cosmetics) and Anupam Mittal (Founder of Shaadi.com) on Shark Tank India invested into this eco-friendly chewing gum making company.
As consumers become increasingly conscious of the environmental impact of their choices, innovative business like Gud Gum are set to redefine the norms of everyday products.